We expect many more to come, targeting different groups and demos, each with a unique way of packaging its networks.” But the market will increasingly splinter into skinny bundles available to anyone with an Internet connection. According to BTIG Research, “We won’t see many channels beyond HBO who have the clout and audience to go it alone. While many smaller networks may not have the interest and following that these larger ones do, they are also figuring out ways to get their content into a streaming format, through partnerships.

Media companies that own the most sought after content, like ESPN or HBO, have recognized the change in consumer behavior and begun experimenting with offering their own streaming content.

This antiquated cable model has become usurped by streaming options of getting only what you want to watch, and even those consumers that are still with cable are requesting more targeted, smaller bundles.

Consumers are no longer willing to pay for a plethora of channels that they don’t watch.

According to Netflix, one in two households in the US and Canada has a Netflix subscription, bringing the total subscribers to more than 67 million in North America and over 100 million worldwide, accounting for approximately 12 billion hours of content streamed in 2019. ( AMZN), Sling TV, Crackle, and Sony Corporation ( SNE) provide streaming content, replacing the set-top box/TV combination as the only way to view entertainment.

New competitors have emerged, challenging the legacy systems.

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