Young people don’t even bother to read the paper, and they never will.

You see the social media stars know how to tell a story, it’s all about presentation, whereas journalists employ some of the most boring writing ever. But today boxing means nothing, except if the match features social media star Jake Paul. Hell, boomers refuse to watch it, to them boxing is still king, they remember Muhammad Ali. So Joe Rogan gets his popularity from being the voice of the UFC. And I’m betting against Meta/Facebook in the metaverse, because once everybody knows about the new paradigm the established players usually don’t win in the transition. The labels couldn’t truly make the switch to the modern era and nor could traditional media. I’m not saying that Rogan’s reach is a good thing, it’s just THE THING! Suits are into lifestyle, acquisition, clothing, when in truth all you need to post content on TikTok is a smartphone. Youngsters have all the time in the world, and they’re willing to work ’round the clock in the pursuit of their goal. If you think the head of any record label knows how to make and post a TikTok video you’re just plain wrong, there’s a very good chance they’ve never even visited the platform. It’s all about ignorance and obfuscation if oldsters are in charge and there’s money involved.

And I hate to tell you, these TikTokkers are not listening to terrestrial radio, and they’re not watching late night TV, the major labels’ power has been diminished by change in the marketplace. It’s owned by its users and the creators who provide the content. “More and more musicians are releasing their own music: Here’s why”: īottom line? Today songs break on TikTok, and the truth is the major labels have almost no power on the platform. Funny that it takes a rock star to shine a light on this.Īs for music, read this article from the BBC: Now the fact is Joe Rogan reaches more people than any cable news outlet, even Fox. So the truth is they really aren’t doing any research whatsoever, they just don’t want to get the shot and they’re looking for articles that support their position. You don’t have to dig deep, you barely have to dig at all.īut these anti-vaxxers don’t. All you have to do is Google and you’ll find out the site is notoriously biased and untrustworthy.

I’ve got some ignorant doofus who e-mails me this garbage each and every day. And the very first article that comes up on Google, the very first hit, is the “Atlantic” article. If you’re doing your own research you’ve got to use Google or Bing or even DuckDuckGo, your search engine of choice.

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